GOOGLE SEARCH FOR ELDERS

CHALLENGE:

​Write a title and meta description for a website that sells subscription contact lenses delivered to a user every 30 days — convince them to try it.

SOLUTION:

The user characteristic ‘Elderly’ was my priority here. This user wants to buy contact lenses, so I included information that the product was both affordable and convenient, with home delivery meaning no need for the user to travel.​
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